Jeg har været i praktik i hos yogatøjbrandet, Moonchild Yoga Wear. Jeg var derfor med til at skabe retningen for Moonchild, og udarbejdede b.la. pressemeddelelsen til lanceringen af brandet, opbyggede tone of voice, deltog i et kundemøde og assisterede under photoshoot samt fik trykt en reklame i OM Magazine. I dag forhandles Moonchild i 25 butikker i hele Europa og i Australien. Herhjemme b.la. i Magasin.
REKLAME TRYKT I OM MAGAZINE
behind the scenes til moonchild's første photoshoot, som jeg assisterede
PRESSEMEDDELELSE TIL LANCERINGEN AF BRANDET I 2015
Moonchild Yoga Wear - The new moon is rising & a star is born
The new star is the Danish eco-conscious active wear brand - Moonchild Yoga Wear.
With an eye for fashion, love for yoga and a passion for the environment, Moonchild have created a fall/winter ’15 collection named ‘New moon rising’. The colours and lights of the Scandinavian nature is the main source of inspiration in a beautiful and wearable collection of yoga and high performance leggings, tops, shorts and one-pieces.
Moonchild Yoga Wear is designed in Denmark and made in EU with certified eco-friendly Italian fabrics. Moonchild is committed to eco-responsibility and is mindful in every decision in the manufacturing process.
The vision of the new-born star is to create top quality yoga and active wear, which is eco friendly and unique in the spirit of Danish design. Denmark has been a leading nation of design for decades and the Danish design tradition is still alive and appreciated worldwide. Danish design is typically known for its unique, minimalistic and timeless style.
The Moonchild collection has already been well received by yoga studios, retailers and yoga-lovers all across Europe. The collection is available to pre-order on webshops like byenberg.se, iloveyoga.nl and goyogi.dk.
Check out the collection at moonchildyogawear.com
Love the Earth and Share the Magic!
PINTEREST FOR MOONCHILD YOGA WEAR
En af opgaverne i mit praktikforløb var, at oprette og varetage ansvaret for Moonchild's Pinterest profil, lave inspirations boards og opbygge tone of voice for brandet. Se profilen her.
